marketing mix
US /ˈmɑːrkɪtɪŋ mɪks/
UK /ˈmɑː.kɪ.tɪŋ mɪks/
名詞
行銷組合
a combination of factors that can be controlled by a company to influence consumers to purchase its products
範例:
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The company adjusted its marketing mix to target a younger demographic.
該公司調整了其行銷組合，以針對更年輕的人群。
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Understanding the 4 Ps (Product, Price, Place, Promotion) is crucial for a successful marketing mix.
了解4P（產品、價格、地點、促銷）對於成功的行銷組合至關重要。